Which the call is a natural CTA

Contact form The contact form is historically the preferred means of contact in an Inbound Marketing strategy . For what ? Its main advantage is its versatility . It is used to allow visitors to download content, or of course to contact a company. Logically, it can therefore be linked to various Call-To-Actions: Download the white paper, request a quote, try for free, contact us, etc.Additionally, one of the challenges of inbound marketing is aligning sales with marketing . Forms allow you to accurately record lead information so you can easily pass it on to sales reps.

To request information about a product

When the time is right. Cat The cat has very recently conquered websites, and their visitors! Modeled on the messaging system of social networks, used every database day by consumers, this means of contact allows visitors to chat instantly, or at least to have an automatic response to their questions. However, we must differentiate between two types of cat: The chatbot: Conversational agent, it can automatically answer questions from visitors to request information about a product or service, for example. Of course, it has its limits, but it can already provide.

The answers by contacting specialists


A large number of answers when visitors need them.It is also able to connect the visitor with a member of your sales teams. The livechat: It connects visitors directly Email Lists with your collaborators and therefore allows a human-to-human dialogue with all the benefits that this represents. Visitors can thus have all the answers by contacting specialists in real time. It is a particularly effective means of contact for urgent needs. Note that chat solutions allow you to request the user’s contact information so that he can start a dialogue. You thus collect all the necessary data on the leads coming from this means of contact.

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