Consumer who is your sworn fan. If you want to pause your marketing and start it again after a break of a few months in the worst case for example your brand building will have to start all over again. For this you should also invest in a marketing strategy and stick to it. Quite often marketing cannot simply be start again in the fall season for example from where we left off in the summer. If you dont advertise your competitors will. How do you get back into the awareness of your customers if they havent heard of your products and
Services and the
Advertising space has gone to competitors for example in social mia marketing if you havent done the previous advertising before the hottest season then most likely all your competitors will also advertise with a high volume during that period. This leads to business lead the cost per 1000 impressions or cpm going up so nicely that you dont even get to show that many people advertising and you ne a bigger budget – savings round zero. On the other hand if you have been wise from afar and collect visitors to your site when others have not
Understood how
To do it you are already one step ahead. You can easily catch a warm audience during the season when you will probably grab more leads and you can target your marketing with a smaller budget much better. It is therefore Email Lists important to think about how you target marketing. In the so-call off-season its worth investing in advertising that gives you long-term benefits. Then you dont even hunt for the hardest conversions and this is good to understand. Instead we maintain the brand image raise content that supports the upcoming
