In fact the most present and active group was between 16 and 24 years old. It is probably this fact that still holds back B2B companies from investing in the Chinese social network. The trends. however. show a growth in the average age and the data publish by in-Sane Management regarding content creators highlights this change: 43% are ag between 21 and 30 years 35% between 15 and 20 years old 22% over 30 years old Previous research said that only 4.76% of content creators on TikTok were over the age of 35. The evolution is evident and the trend suggests a further increase in active adults on the platform.
That's why B2B marketing nes to keep an eye on
TikTok and the types of ads it makes available to advertisers. You might be interest in: “Social strategies: Instagram abandons europe email list the TikTok-style fe model” Even B2B can create content suitable for TikTok The quality of the content is very important if you want to achieve a strategic result on Tik Tok. you shouldn’t think that only videos of dances improvis by teenagers can be successful. Even a B2B company can have good results by creating target content that shows the technical potential of a product or service in an entertaining way. Several Business to Business companies have achiev excellent results through TikTok by creating contests or publishing creative and accurate videos from a corporate communication point of view.
What is expect in the near future is an increase
In the use of this social network also in B2B marketing and that TikTok ADSs will become an increasingly us tool to strengthen brand awareness and encourage sales. inside communications agency TweetShare Francesco Farinelli Written by Francesco Farinelli Content & Social Mia Management expert. I have always work Email Lists in communication with a strong focus on the world of digital content. Between classical studies and experiences in the USA and France. I work on projects dicat to the world of the web in Italy and abroad. gaining specific experience for the strategic creation of content for digital and social mia. with a clear preference for the environment LinkIn. y.