Don’t overdo it and don’t narrow your scope too much. Read also about other errors when setting up ads . Where to get negative words I offer several quick Also requests ways to find and select the necessary minus words Keyword Planner from Google Ads is a common tool for work. You can analyze in the planner or export to a Google sheet and highlight in convenient ways. minus words An additional option is to view keywords by group. This technique will help you understand the main categories of minus words and make a list of them.
viewing keywords by group
Also recommend using side filter data. From them you can imm.iately compile a list of negative brands and highlight the main characteristics of the product UAE Data or service. How to improve advertising results without additional investments we are working on negative keywords . If the ad has already been launch. and has been running for some time use search query analysis. Add negative phrases imm.iately here. Please note that search terms are add. as exact match negative keywords so only searches for these exact terms will not trigger your ad to appear.
Analysis of search queries tab
Which is especially relevant for Performance Max campaigns! But data is available only for the last or days. Please note that these are search query categories! categories France Phone Number List of search queries In DSA campaigns Dynamic Search Ads search terms are found in the Dynamic Ad Targets menu. Dynamic ad goals . Hints in Google. See popular searches. For example the following parameters can be highlight. in the image parameters seasonality warm light summer winter autumn; price category inexpensive expensive price.