Anything that is not suitable for your products is add. to the minus words. . Ready lists. Many companies have publish. universal lists that they use at work. However such data should be check. so as not to block important keywords. Types The search of compliance There are three types of matching broad phrase and exact. Their use for keywords and negative words has certain differences. I will show in more detail on the example of the phrase women’s spring dress keep in mind that your list of keywords should also take into account forms of words with errors or a typo).
Broad compliance Excludes the
Display of the query not taking into account the sequence and additional words in the phrase women’s spring dress ; green women’s spring dress ; spring UK Data women’s dress ; buy a women’s spring dress ; buy a women’s spring dress inexpensively; buy a cheap women’s spring dress . However an ad will appear if the search query includes one of these words summer dress ; children’s spring coat. Phrasal matching Excludes the display of the query given the sequence of words. words only at the beginning or at the end of the phrase.
women’s spring dress green women’s
Spring dress ; buy a women’s spring dress; buy women’s spring dress inexpensively. If there is another sequence in the minus phrase or another word Estonia Phone Number List breaks it in the middle the ad will be display. spring women’s dress ; summer dress ; children’s spring coat; buy a cheap women’s spring dress . Exact match Property. Excludes only the exact match of the negative phrase. Given the sequence and the absence of other words in the phrase women’s spring dress .