The External Launch is considered by many specialists in the field as the most powerful tool to sell a new product. In addition, with it you will also increase your authority within the market and grow your company’s lead list. To make an External Launch it is necessary a high investment. Therefore, it is recommended that this strategy be used after the Internal Launch, specific to your leads. In this article you will learn more about this strategy, as well as: What are the main benefits of performing an External Launch; What is the ideal time for this; How to make this type of release. But first, let’s get started.
I understand what Releases are
What are Releases? We can say that a launch is a commercial, promotional action that takes place in the form of an event. Your goal is to launch a product, which is usually an infoproduct. With the pandemic, there was a huge growth in online shopping, which made people browse the internet even more. Therefore, there is no better time for those who want to undertake online than now. So, if you master any technique or have a digital product, this is the ideal time to promote it and sell it on the internet. And for that, you’ll need to perform a launch. After all, this is the best way to get good results from selling an infoproduct. Pillars of a Launch A successful launch consists of three important elements: history mental triggers scarcity The story refers to the communicative narrative of the entire release.
The audience attending your launch your
Company’s cause or purpose in an emotional way. So create generous communication. After all, the idea behind the release is to solve a customer problem in a generous way. Mental triggers are the persuasion tools of your strategy. Thus, its purpose is to lead the lead to the ultimate goal of your campaign. In this case, sell your infoproduct, for example. For this, one of the triggers that will be most used throughout the launch will be Reciprocity. In this way, you offer rich content and a unique opportunity for your lead, who, in turn, feels obliged to reciprocate your action. Scarcity is another very important launch trigger. So much so that it deserves to be highlighted in this text. So scarcity is about keeping your offering open to the public for a limited period of time.