As you venture through Natural Search Optimization, your primary goal is to expand the reach of your website to a global level. What happens when you have a client with specific geographic limitations though? If you or your client has a limited service area, then you should place a particular focus on localizing your website.
The following localization strategies will allow you to improve your local presence, and increase site traffic within your targeted geographic area.
On-site Localization Strategies
The easiest way to increase your regional presence is to provide location data across your website. If you provide complete, logical information regarding your place of business and your service areas, you are more likely to appear higher in location-specific searches.
Provide Complete Location Data On Site
An excellent rule to observe, for SEO best practices as well as a localized search strategy, is to include your complete business address on your Ireland Business Fax List contact information page. By making it easy for visitors to see your address, you are not only establishing credibility, but also allowing search engine spiders to discover that content. Adding your local phone number can also increase your local presence.
In addition to your primary address, you may also wish to include a list of cities within your service area. Consider including city names in your customer testimonials, and if you dont have testimonials, try to dig some up. Additionally you could provide a list of your service area boundaries (“Serving Utah from Layton to Springville”) or mention a few cities that you service within the content of your website.
Regional Keywords And Relative Density
Optimal density for most keywords is from 2 to 4%, however location based keywords are much less frequent in natural writing and must be Email Lists used in moderation. When adding location based keywords, such as a city name, the optimal keyword density is around 1%, and never more than 2%. Any more than 2% and your writing starts to look unnatural, and becomes hard to follow.
Inclusion Of Location Metadata
While some search engines might ignore location-based meta tags, including them certainly will not damage your site’s rankings on the web. You should include tags for city, state, country, zip code, street address, and phone number. Even though the major search engines might ignore these tags, other location based services crawling your site could discover this additional information and add it to their directories.