Last month I spoke at sascon in the uk on the topic of getting actions from analytics. It’s something that I feel quite strongly about so I wanted to write a post on here to talk about it a little and expand upon what I talked about at sascon. The […]
Hey true believers, this is my first seomoz article so be kind! The thrust of the article is to help people new to seo concentrate on the important areas rather than getting bogg down with the all the advanc information out there. A lot of the other stuff tends to […]
Intro from rand – this post comes from dr. Matt peters, seomoz’s data scientist. He came on board in february of this year after stints at harvard (working on climate science models), washington mutual, jp morgan and fannie mae (analyzing mortgage securities) and more (including some research into google places […]
I just walked away from a lot of money. After two months of research, proposals, and negotiations I turned down a deal that would have brought my freelance income to a new level. But I would have been miserable. My prospective client had no shortage of funds. There was nothing […]
It’s here! Google has released panda update 2.2, just as matt cutts said they would at smx advanced here in seattle a couple of weeks ago. This time around, google has – among other things – improved their ability to detect scraper sites and banish them from the serps. Of […]
As you venture through Natural Search Optimization, your primary goal is to expand the reach of your website to a global level. What happens when you have a client with specific geographic limitations though? If you or your client has a limited service area, then you should place a particular […]
With the recent explosion of social media and its increase in use for internet marketing techniques, a new type of ‘branding’ is starting to take center stage. ‘buying fans’ for social media platforms like facebook is quickly rising in the search engines. On the other end of the spectrum, the […]
Unfortunately, this is an issue that’s fluctuated so much over the past 5 years that I don’t feel entirely comfortable giving a solid answer and feeling secure it will be the right one long term. The current situation is that for google, most of the time this isn’t a problem. […]
Tom shared some inspirational content ideas recently, as well as a post on copyblogger all discussing ideas to generate content. But the trouble with creativity and tizzed-up text is it can distract from the main point of seo; the business and your profit. Distilled’s best piece of their old homepage […]
External linking is an essential part of an effective seo strategy. It is also, arguably, one of the most challenging aspects. Take a look at five common mistakes seos make when developing a linking strategy. Judging a site’s authority by pagerank alone: Good link building strategies aim at getting a […]
I’m a little bit obsessed with freebies. Ok make that a lot. The psychology of giving someone a freebie and then seeing what you can get in return is fascinating to watch. People will fall at your feet for a free gift, and sometimes the results are better than any […]
Since this post was written in 2011, google’s revenues have roughly tripled: Since this post was written in 2011, google’s revenues have roughly tripled. In 2014, google made $65.67b in revenues. In 2015, google made 74.5b. In 2016, google made 89.46b. For fiscal year 2017, google reported revenues of $110.8 […]
