A caterer presents case studies of successful events focusing on the benefits they offer, such as “How to Adapt to Food Allergies at Your Next Event” or “How to Make Your Catering Use Sustainable Practices”.
marketing also plays an important role when the prospect is close to buying. At this stage, you talk about why you are the best choice, rather than how great your services or products are. Your main message here should be your expertise, knowledge and differentiating benefits of the product you are selling.
The best content types for this phase are: case studies, user-generated content, buyer’s guide, product video, research report.
Example:
• A design agency creates short videos that showcase the diversity of their work in different industries to showcase their different expertise.
Types of Content Marketing
- Social Media : There are many platforms you can use (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) and a variety of ways you can create and share (e.g. photos, live videos, pre-recorded videos, stories) on each of them.
- Infographic : With a mix Indonesia Phone Number List of simple and short phrases and images, infographics are a great way to communicate your effectively. It allows you to present remarkable visuals, especially for sharing research results.
- Blog : Blogs are a powerful content type and link to other types of marketing as well. By sharing your blog content on social media, you also contribute to your social media content marketing.
- Podcast: With the spread of social platforms such as Spotify, Podcast is emerging as a type of marketing that more and more people are interested in. You can use your creativity with this content type, which will help you create audio in different styles suitable for every stage of the customer lifecycle.
- Video: According to Yowl research , 69% of consumers say they prefer to learn about a brand’s product or service through video. In addition , we think that there is no one who does not know that Youtube is the second-largest search engine in the world after Google. There must be a valid reason to use this video in your marketing strategy.
- Paid Ad Content: Paid ads can help you reach your target audience and position yourself in all the places you want to see them. It must be used especially when you introduce a new product, service or brand to the market.
Last word:
Let your brand engage and engage your audience with Content Marketing. With the planning and systematic content marketing w Email Lists e mentioned in our article, you can reach your target audience and arouse loyalty to your brand. Contact us now to learn more about how Survivor Digital can help your content marketing .