Identify Your Target Audience: Your content should be relevant to the target audience. Analyze the needs of your target audience and identify their needs.
Identify Your Key Performance Indicators: KPIs are measurable data points that you can use to measure your actual performance against your target.
Decide on the lifecycle to help you narrow down the right types of content for your audience.
Be Simple: Use simple, sincere and clear sentences instead of an indirect expression during content production.
Produce Original Content: You can produce content from popular topics, but avoid creating the same content as your competitors.
Leverage Analysis and Reporting: After creating and publishing your content, create strategic plans both backwards and forwards with analytics.
Examples by Stages of the Customer Lifecycle
At the initial stage of potential customer contact, your content should focus on your target audience’s most important concerns. Writing about their pain points, challenges, and questions gives you the best chance to interact with them. Awareness content should be educational, India Phone Number List how-to advice.
The best types of content for this stage are: articles, blog posts, e-books, videos, and newsletters.
• A digital agency is writing a detailed blog post on how to do content marketing. (I guess that’s us)
• A bike tour company is making a short video on “3 Ways to Choose the Right Route for a Cycling Trip”.
• An architectural firm creates an e-book called “Questions to Ask Before Hiring an Architect”.
During the evaluation phase, the content should present a mix of useful information and marketing. The reader should be informed about what features or functions to look for and how the various features meet their needs. Of course, your content should be geared towards what your business has to offer.
The best types of content for this phase are: case studies, how-to articles, how-to videos, checklists/worksheets. Email Lists