4 Facebook Marketing Tactics You Might Not Know About

So you think you have facebook all figured out. You have your fan page with a couple custom tabs set up, you’ve started an ad campaign and every one of your products on your site has the “Like” button installed (which increases revenue). Easy peasy, this facebook stuff is a cinch! Well you’re right, it all is pretty easy to implement, but what else could you be doing? What other ways can you utilize facebook (and its 500 million active users) to help market your company?

These four tactics we’re talking about today aren’t all new necessarily, but they’re fairly new to me. Which got me thinking, if I didn’t know about these (or why they were so great for inbound marketing) how many other people also don’t know. I’m not trying to claim that if I don’t know about it, no one does, because clearly there are people already using them. But the question is… Are you? If not, could or should you be? Let’s dig right in and take a look at these four facebook marketing tactics you might not know about (but now you will).

1. Facebook insights for your website

Yes, you read that right. Now, I’m sure Chinese Malaysia Phone Number List you have all seen insights for your fan pages, but did you know that you could get facebook insights for your website? This is a great way to get information about content people are sharing from your site, user demographics, likes and other goodies. We recently set this up and were quite surprised at how much data you could get. Here’s a quick blurb straight from facebook:

Facebook insights for domains offers a consolidated view of key metrics for any website

Special Database

Even those that have not implemented facebook platform. For example, if a user links to your site in their facebook status message, that data is included in the analytics for your domain. You can access sharing metrics Email Lists and demographic information per domain and per url so you can optimize your content for sharing and better tailor your content to your audience.
First off, it’s super easy to set up. Go to and click the green “Insights for your website” button in the upper right hand corner. You’ll get a pop up box like the one below, then you just simply add the meta tag inside the <head> tag of your site.

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