Handley’s newsletter is known for its story-bas insights. Joyful tone. And actionable advice. It dances to the beat of its own drum while providing real value to its readers. Marketers and non-marketers alike rave about it. So how does this magic happen? We sat down with handley to find out just that. She wrote what she want to read Handley says she start her newsletter as a response to wishing she had something like it herself: a marketing newsletter about writing that she actually want to read and wasn’t dry or boring. “the biggest trigger to growth is happiness. Joy all around.” says handley. “no good writing is creat at gunpoint.”
Screenshot of ann handley's newsletter.
Screenshot of ann handley’s newsletter. Ann includes a section call “shenanigans” in every newsletter that includes (often random) things that she has found interesting or amusing. It doesn’t follow a “best practices” template or anything stuffy. It’s just there email list because she enjoys it. Source.Our analytics suite gives you smart. Actionable insights to improve your campaigns. How does handley measure this? She tries to make herself laugh every time she writes an issue of her newsletter. Now that is a kpi we can get on board with. “if I hat writing [something].” says handley. “you’d feel that.”
She defin her niche and stuck to it
The biggest trigger to growth is happiness. Joy all around. No good writing is creat at gunpoint.” – ann handle She define her niche and stuck to it Defining your niche not only helps you narrow down what to write Email Lists about but also helps your audience know what to expect. Handley says. “I make sure new subscribers know exactly what they’ll get. Pro-tip for marketing (and life): setting expectations neuters rage.”
