Screenshot from ann handley’s newsletter. Handley lets her readers know exactly what her newsletter is about right from the start. Handley’s subject lines and graphics illustrate clearly that this newsletter is about writing. Source. She built relationships. Not just a list Handley said she initially implement a pop-up window to garner subscribers. Like many newsletters. However. She soon took it down. Why? “I want a reader’s relationship with me to be. Ultimately. The trigger that would grow the list.” says handley. “it was a revelation to me. And it’s important.”
When you build relationships
When you build relationships with readers. You build trust and affinity. Which leads to long-term success. If readers don’t feel connect. Chances are their interest in your newsletter will wane. And a bonus is that you’ll get inspiration and feback right from the source.When writing her newsletter. Handley imagines country email list a single subscriber and writes as if to them. Specifically. “put a pillow over the face of anything with a whiff of ‘dear valu customers.’” says handley. “use ‘you’ like you pick up a lifetime supply at a bogo sale.”
Handley also notes that connecting
Handley also notes that connecting with subscribers is only a single part of building relationships. Building relationships with other influencers has also been an integral part of growing her list. “call out the good work of others.” says handley. “share the love. Don’t expect and ask for Email Lists reciprocity—that’s not friendship. That’s coercion. ”Screenshot of the “Love letters” section of ann’s newsletter. At the end of every newsletter. Handley includes “love letters” to people supporting her work. Source.