She surpris her readers Many of handley’s best-performing emails have been the ones that are unique in some way. Or. As handley likes to say. “not business as usual.” handley accomplishes this by using paradoxes or contrarian ideas that pique the reader’s interest. Ann handley newsletter title. Is this email newsletter from starbucks? No. This is an ann handley special. Source. For example. Her newsletter that garner the most subscriber referrals was titl “pumpkin spice newsletter: a case study in the power of copywriting.” readers may have expect this from starbucks but not a marketing newsletter. Or her newsletter that was the strongest performer across all metrics: “tiktok with the best writing advice (no really).” it’s surprising because most people wouldn’t think of tiktok as a source of great writing advice.
Discover how this mia brand
Discover how this mia brand grew their email list from 30k to 100k in less than a year. Case study Discover how this mia brand grew their email list from 30k to 100k in less than a year. She kept it current Keep a pulse on what’s happening in the world and tie your content to it. When your newsletter speaks asia email list to the current zeitgeist. Readers engage because you’re speaking to what’s already on their minds. For example. Handley’s newsletter with the most opens was “your hand sanitizer for bad marketing” because it tapp into a shar experience happening at that time during the covid-19 pandemic.
Title from ann handley's newsletter
Title from ann handle’s newsletter. Handley uses current events to inspire many of her subject lines. Drawing her readers in. Source. She gave her copy breathing room Handley may Email Lists write longer newsletters than some would recommend. But the reason it holds water is it’s not a rambling. Meaningless tangle of copy. “white space is oxygen.” says handley. “use it. Let your words breathe. I love long sentences. But newsletters ne short sentences. Short paragraphs. Short sections. Don’t make 1.000 words feel like 1.000 words.”