She measur outcomes. Not just the size “purpose defines goals.” says handley. “my purpose is to nurture and have fun. That keeps me focus on what matters. Which is probably different than what most newsletters look at.” handley says she doesn’t look at click-through rates like many other newsletter writers but rather a metric she made up for herself: open-to-write-back-rate (owbr). That is. For every email sent. How many readers personally respond? purpose defines goals. My purpose is to nurture and have fun. That keeps me focus on what matters. Which is probably different than what most newsletters look at.” – ann handley
While the metric for your
While the metric for your newsletter may be different than owbr. The key is to look at the metrics that measure key outcomes rather than the mere size of your list. “size is a byproduct. Not a goal.” handley says. Create your own annarchy It’s easy to want to africa email list copy and paste someone else’s approach to success and feel marri to it. However. If there’s one thing to learn from handley. It’s to make your newsletter your own. What are you passionate about? What do you wish exist in the world? Take each of these suggestions and tailor it to your style and audience. Are you ready to get start building your own unique newsletter? Check out our free newsletter templates now.
The content provid in this blog
This blog provides general information and discussion about email marketing and relat subjects. The content provid in this blog (“Content”). Should not be constru as and is not intend to constitute financial. Legal or tax advice. You should seek the advice of professionals prior to acting upon any information contain in the content. All content is provid strictly “as is” and Email Lists we make no warranty or representation of any kind regarding the contefive ways gen z differs from millennials when it comes to marketing Marketing to gen z can seem like a tough task. Even understanding gen z might seem like a tough task. Let alone understanding how to win them over. But. The time to start thinking about how to connect with them is here.