Screenshot of ann’s newsletter. Handley highlights the main talking points in her newsletter with easily skimmable bullets and a lot of white space between paragraphs. Source. Short. Purposeful sentences. Paragraphs. And sections break up the visual density of longer newsletters. White space allows the reader to easily skim the content and identify key thoughts. She took her time We’ve all been there. Staring blankly at an empty page. Waiting for genius to strike. The reality is great newsletters take time. When it comes to newsletter writing. Don’t expect to get it right on the first pass. Handley says writing her newsletter takes her 8 hours over 4 drafts and 2-3 days. On average. “slow down. Invest where it matters.” says handley. “I want to make each paragraph. Sentence. Word earn its keep.”
Handley says many of her ideas
Handley says many of her ideas come from a journal where she jots down stories she hears. She also recommends plugging your piece into an ai iting tool like grammarly. Making simple changes. And then handing europe email list it off to a [human] itor who “gets you.” Screenshot from ann’s newsletter. Handley not only takes her time writing but is transparent with her readers about her process – the good. The bad. And the ugly. Source. She promot value rather than an eventHandley encourages marketers to share the value of what they’re writing rather than just the summary of it. Whether that’s a subject line or a social mia promotion. Focus on an action you took to achieve a specific goal or an action the reader can take to achieve a goal. Make it clear what they’ll get by engaging with your content.
Ann promoting her newsletter on twitter
Ann promoting her newsletter on twitter. When promoting her newsletter on twitter. Handley illustrates the value of her newsletter in a relatable way before sharing the link. Source. For example. “don’t write. ‘the latest issue of my newsletter Email Lists just dropp’ with a link to it — who cares?” says handley. “share the value. Not the event. Instead write. ‘how I learn to avoid writing by committee.’”