The second step in digital marketing is to use digital marketing channels appropriately. Marketing channels are the general name given to the environments that brands use to convey messages and interact with consumers.
In digital marketing, digital channels are ways in which customers and potential customers can learn about and connect with the brand. This is where your traffic (your users) comes from.
The most well-known of digital marketing channels are:
- Organic Search (e.g. Google)
- Paid Search (ex: Google ADS)
- Display Ads (ex: Google Display, YouTube)
- Social Media (ex: Facebook, Instagram, TikTok)
- Redirect (e.g. traffic through other websites)
Organic Search
Search engines occupy a very important place in our lives. There is such a thing as “Google”. People use search engines for a variety of reasons, from research to shopping to entertainment, and Google alone processes Ecuador Phone Number List more than 40,000 queries per second (3.5 billion search queries per day). Organic search results appear below paid search ads on most searches.
Digital marketers apply a digital marketing strategy known as search engine optimization (SEO) to rank a website at the top of organic search engine results pages (SERPs) .
Paid Search:
To advertise your website in the paid search ad results on Google, you need to sign up for a Google Ads account and implement the digital marketing strategy known as search engine marketing (SEM).
Paid Search Ads Results
Display advertising refers to the process of advertising a product or service through images such as images, videos on the networks of publisher websites such as the Google Display Network, YouTube, Facebook. Display ads are placed on relevant third-party websites in the form of banners, images.
2020 – There are around 4 billion email users, according to Statista data. Email is one of the most popular digital channels businesses use to communicate with their customers today. Email Lists
Digital marketers apply digital marketing strategies called email marketing to send targeted and relevant emails to accurately segmented email subscribers.
