Many people confuse the terms “reach” and “impression” , actually knowing the difference between the two terms is not enough. If you want these two metrics to be truly useful for your campaign, you need to understand how they relate to each other.
Impressions are the total number of content views, including multiple views, from each Instagram account, as we just explained.
What is the difference between rich and impressions on Instagram?
For example, if I viewed your Instagram post twice on Sunday, that would give you 2 impressions and 1 reach for that day.
Impressions are for tracking awareness, and in theory the more impressions you generate over time, the more familiar a unique user will be to your brand.
What is a good reach on Instagram?
In a perfect world, all your followers will see every Malaysia Phone Number List Instagram post you post. But the world is far from perfect. In fact, at best, only 10% of your followers will see your Instagram posts.
In fact, how good your reach is depends on the size of your brand. After all, brands with fewer followers will naturally have a higher reach rate than brands with more followers.
If you want a more accurate assessment of your Instagram reach, you should view it based on your follower count. According to the research of
Reach Rates by brand size:
- Bigger: Brands with a large number of followers should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story.
- Smaller: Brands with fewer followers should aim to meet or exceed the higher benchmark of 36% of their audience through posts and 7% through Stories
The same study also shows the effect of reach rate on conversion rate. Email Lists
Conversion Rate = Total conversions / Total visitors
Reach Rate means more than just being noticed. it is also important for conversions. You’ll see higher website visits and conversions on Instagram accounts with higher reach. Brands that p