There are several content syndication formats, and each one has its advantages and disadvantages that you should consider before deciding which one is right for you.
Anyone can do it, and there is no need for expensive equipment. You can write an article about any topic imaginable anywhere at any time. But, it requires consistent effort since it takes time to build an audience.
The majority of the people now are visual learners, and images and infographics are a mixture of elements such as words and icons that can quickly communicate complex information. You can repurpose these materials for other content formats. But, creating images and infographics can be time-consuming to develop since it requires design skills.
We’ve already mentioned that the majority of the people now are visual learners; thus, more people are likely to watch a video than read an article. These are all engaging and entertaining. In addition, music and video are versatile since you can repurpose them for other content formats. However, these two require expensive equipment and software, which can be time-consuming to produce.
Content Distribution Tools
Various content distribution tools help you get your content in front of as many people as possible. These tools include the following:
Choosing the right content distribution tool will depend on your budget, time, and goals. If you want to save time, consider using a paid tool like Hubspot Schedule Tool.
But, if your goal is to save money, consider Latest Mailing Database using a free tool like AddThis or ClickToTweet or if you like to reach as many people as possible, consider using a paid tool like GaggleAMP.
These are great long-form content, and they are packed with a lot of information, making them an excellent tool for building trust and credibility. But just like the previous formats, eBooks take time to write and design because they need to be well-researched and well-written.
These can tangibly showcase your work and are a great way to build trust with potential clients. In addition, they can be repurposed as blog posts or social media content.
Google Guidelines Concerning Syndication & Distribution
In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.
“I mean if it’s a guest post, then it’s a guest post. And our guidance for links and guest posts is that they should be nofollow. So if you’re writing these guest posts to drive awareness to your business, I think that’s perfectly fine.
From John Mueller, Webmaster Trends Analyst
Content syndication and distribution are a great way to reach new audiences and promote your content to make everything successful. Here are a few things to keep in mind:
- Make sure the content you’re syndicating is high-quality and original.
- Do not duplicate content.
- If you syndicate your content, make sure to do that with sites that have a good reputation and that the site you are syndicating to is relevant to your audience.
- Make sure that each piece links back to your site if you distribute your content.
- Don’t cannibalize your content by ranking several pieces for the same keyword.