Do you use digital marketing for your business? So, have you set digital marketing goals, how do you measure the efficiency of your work?
Today, not being able to adapt to technology means falling behind their competitors and losing customers for many companies. Because both your potential and existing customers research and/or buy online. So why not focus on marketing to them through digital channels?
How to Set Digital Marketing Goals?
Ask any Generation Z about Kodak. Many will not recognize the brand. For the X and Y generation like me, Kodak meant photography. We were users of analog cameras, and Kodak was the most trusted and best known brand for the films we bought. However, Kodak has not been able to adapt properly to digitization. As a result, Kodak filed for bankruptcy in 2012.
Companies like Kodak are forced to take desperate cost-cutting measures to survive, beginning with employee layoffs. These layoffs often start from traditional cost centers such as IT, Human Resources and Marketing. And again, it is often one of the biggest mistakes to Pakistan Phone Number List be made to cut back on marketing investments. Because marketing is not just the sale of the brand; It also works for awareness and visibility. Unfortunately, brands always overlook this; “If consumers don’t see you often enough, they’ll forget.”
So how can you measure the efficiency of the marketing department? After all, how do you know what works for your business if you can’t measure the effectiveness of your marketing campaigns?
You Should Know What To Focus On
Digital marketing efforts require focusing on every stage of the funnel. However, there will be times when you will place more emphasis Email Lists on some stages of the funnel and less on others. The important thing is to be able to do this in line with your business goals. Let’s take a look at the issues you need to focus on according to the funnel stages:
Top of the Funnel (New audience Reach):
If you’re a new business, your site isn’t getting enough traffic, or you need to increase traffic to your website to increase awareness, you can use tactics like blogging, search engine optimization (SEO), and social media marketing.
