As seos, we sometimes come across situations that make us scratch our head and go “Why is this ranking?” if we are lucky, it challenges our preconceived notions that force us to expand our seo knowledge or to dive deeper and learn more about seo. The curiosity about what is going on within the search engines’ algorithm truly defines the difference between a mediocre seo and an seo that excels in what he does.
When it comes to hiring the right seo expert, you will need questions to weed out those that see themselves as seos and find the ones that truly breathe in seo. These are not designed for beginners with questions such as “What are the top factors in google’s algorithm”, but rather open-ended questions that make the interviewee think what the multiple potential reasons are.
Below are just some of what I consider to be the top questions to ask from the many seo situations
If “Content is king”, why does adobe rank in position one for the phrase “Click here” when the phrase appears nowhere on the page and other Australia Business Fax List results have the exact phrase “Click here” in the domain, title tag, and body copy?
Google claims it has minimized (some say defused) google bombs, so why does nikolas r. Schiller still
Rank number one for “Redacted name
Knowing what a link is… that’s SEO 101 right? Think again! It’s one of the most fundamental parts of SEO, but when we really asked ourselves the question, we found there were many different ways of counting links. We use both Open Site Email Lists Explorer and Majestic SEO and decided to see if we can get a common census between the two tools. (Full disclosure: In case you didn’t know, one of the authors of this post is the Marketing director at Majestic.)
An additional benefit is to find out whether this person is niche-specific answering questions relevant to the kind of person you will be hiring.